Legal Insurrection has just announced the Carbonite Accountability Project. The project’s goal is to hold Carbonite, Inc. accountable to the advertising standards its CEO, David Friend, announced on Saturday, March 3, 2012. After dropping sponsorship from the Rush Limbaugh Carbonite seems to be suggesting that they have high standards for advertising and sponsorship. Legal Insurrection seeks to hold Carbonite accountable to its own announced standards of not advertising on programs or in venues (including websites) which have engaged in personal attacks or uncivilized discourse. You know like Ed Schultz calling Laura Ingraham a right wing slut and a talk slut? Carbonite has no problems continuing to advertise on Schultz’s show.
This is a sunshine project, not a boycott. Whether a consumer chooses to use Carbonite or a publisher accepts advertising from Carbonite is not a concern of this project. Rather, we will document and chronicle whether Carbonite is living up to its own self-imposed standard of fostering only civil discourse.