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NFL Conference championship game ratings slip yet again

And the ratings for the NFL playoff games continue to slip, slide away. Normally, when you have team as hated as the New England Patriots, you’d expect good ratings. Turns out the ratings were the lowest in nine years.

NFL Conference championship game ratings slip yet again
NFL Conference championship game ratings slip yet again

If you’re the NFL this morning, looking at the ratings from Sunday’s conference championship games, chances are you’re mixing something extra strong into that morning coffee.
A regular season trend of declining ratings which then turned into a postseason trend of declining ratings, has culminated into a championship weekend of, you guessed it, declining ratings.

The early game on CBS, between the Patriots and the Jaguars, drew a 27.3 rating. While that’s only down a tenth of a point from the 27.4 rating that the Packers and Falcons drew in that time-slot last year, it’s also the lowest rated early game in the last five years. Bested only by a woeful 2013 early game between the Falcons and 49ers, which drew a 26.1 rating.

The late game numbers from the Vikings and Eagles, did not improve the situation for the NFL. Vikings-Eagles drew a 24.7 rating, a 2.9 percent drop from the 27.6 rating that the Steelers and Patriots drew last year.

It’s also the second lowest rating for a late game since 2009, surpassed only by the “Deflategate” between the Patriots and Colts in 2015.