So Cracker Barrel is trying to be the Bud Light of 2025… Those woke corporate CEOS just never seem to learn their lesson…. In an order to be more “woke”, the new woke, LGBQTIA+ CEO of Cracker Barrel has decided to remove the white male and the barrel from the logo, and go with just a generic logo of the company’s name instead.
And people have thoughts about this transformation:
Cracker Barrel completely changed their iconic logo for the first time in 47 years…
and it's absolutely horrible.
When will they learn? pic.twitter.com/ZhfVeR5CyO
— Benny Johnson (@bennyjohnson) August 20, 2025
It’s a uniform…
Cracker Barrel CEO Julie Felss Masino. pic.twitter.com/ILuE2WMfHO
— C3 (@C_3C_3) August 20, 2025
Cracker Barrel’s new logo isn’t an accident — it’s CEO Julie Felss Masino’s project. She scrapped a beloved American aesthetic and replaced it with sterile, soulless branding.
Masino kept a DEI regime that promises to “identify, recruit, and advance” hires by race — and now… pic.twitter.com/6BLthLuQ1Y
— Woke War Room (@WokeWarRoom) August 20, 2025
GO WOKE, GO BROKE: New DEI-hire CEO is rebranding Crackle Barrel to decolonize it. Her first move was to remove the old-fashioned country gentleman meant to evoke nostalgia and Americana. pic.twitter.com/8y5A68COYO
— @amuse (@amuse) August 20, 2025
Cracker Barrel … the Bud Light of Barrels. pic.twitter.com/WDF509fRjj
— turbotruth 🇺🇸 (@turbotruth) August 20, 2025
As such, since the announcement, the stock has been tanking in after market trading.. Go woke, go broke..