Joy Reid, the racist, homophobe on MSNBC (one of many) is seeing her ratings drop on her show “Reid Out” drop to their lowest levels ever. The show started in July 2020 and has been on a steady decline for months. But never have the ratings been this low. They are getting into CNN like territory.
Joy Reid will finish April with her lowest-rated month on MSNBC yet. Despite the heavy news cycle, ReidIn — or whatever she calls her show –– declined 31 percent from last April and 51 percent from 2020. With a 1.1 million total average, Reid’s program drew just 124,000 viewers in the advertiser-coveted 25-54 age demographic. Reid’s fall has allowed CNN to catch up to MSNBC during the 7 pm hour. Reid is making her head-to-head rival Erin Burnett a star. Whatever shock value Reid provided MSNBC early on is gone. Her show is the fastest-declining program in cable news. If you are going to be racist on television, the rule is you ought to be a ratings draw. Reid is only the former, a racist. Anyone with a few months of television experience could replace Reid and embarrass the network less. That’s how low the bar is. But of course, MSNBC has no plans to address Reid drawing daytime ratings in primetime. MSNBC is scared of Reid. If the network tells her to be less conspiratorial and nutty, she will call MSNBC racist. NBC can’t risk that. So it continues.