Ok.. So we have Budweiser, The Los Angeles Dodgers, Target, The North Face and now Always Tampon company (owned by Procter and Gamble) going in with the whacky woke. In this edition of Woke Watch, Always tampons is ‘dehumanizing’ women by referring to girls as ‘bodies with female sex organs’ in a pamphlet explaining puberty to children.
The guidance produced by Always also faced charges that it was attempting to ‘erase’ women by avoiding the use of the word ‘girls’.
The pamphlets are included in ‘puberty kits’ containing period pads and panty liners the brand sends to schools to give to pupils.
The 22-page booklet, entitled a ‘Puberty and Confidence Guide for Everyone’, details both female and male puberty developments but at no point mentions ‘boys’ or ‘girls’, instead using ‘people’ or ‘person’.
In a section on the menstrual cycle, the guide says: ‘Every month, bodies with female sex organs prepare for pregnancy.’