Well, chalk up another loss for Budweiser after partnering with trans activist Dylan Mulvaney….. The Chattanooga Riverbend Festival’s Bud Light Stage has been renamed the Ultra Stage aft3er Bud Light’s woke agenda and grooming decided to partner with Mulvaney.
You’ve read all the reports about the catastrophic drop in Bud Light sales since Anheuser Busch (AB InBev) slandered its loyal customers as being the wrong type of people, and then decided to make a celebrity cross-dresser the face of the product.
A major re-branding, or an all-new replacement light beer, is likely the resolution that AB will have to pursue.A story from Tennessee shows just how damaged the Bud Light brand is. For decades, one of the stages at Chattanooga’s downtown summer music festival has been “The Bud Light Stage,” sponsored by the local AB distributor.
No longer.
Change has been the name of the game for the Riverbend Festival in recent years, and the changes keep coming as the Bud Light Stage has been renamed the Ultra Stage.
Michelob Ultra is another light beer produced by AB. The change in the name of the stage’s sponsor was made at the request of the local AB distributor.The rebranding of the “Bud Light Stage” to the “Ultra Stage” reflects more than just how toxic the Bud Light brand is. AB distributors need to sell beer, and any money spent promoting Bud Light is going to be wasted. While AB as a whole is being hit hard, its other brands are not as radioactive as Bud Light.
Selling Bud Light nowadays is like selling Ford Pintos in the late ‘70s, when that car’s reputation was permanently marred as being prone to gas tank explosions. Fair or not, Pintos became a joke, which was very difficult for the dealers trying to sell them. The arrival of the Ford Escort in 1980 was a re-birth for Ford and for its dealers.
Until AB comes out with a Bud Light replacement, it makes perfect sense for AB distributors to abandon any marketing efforts for Bud Light and instead use those dollars to steer disaffected customers to other AB products (or to competing products that they also distribute.)