Dylan Mulvaney may have started a trend, and he got paid for it! Going woke, is adding up to “going broke” for companies. Bud Light has been the butt of all jokes for the past several months after partnering with Mulvaney. They had a boatload of cash to celebrate his 365 days of womanhood. Since then, sales have fallen off the table, the stock price has tanked and Bud Light is now the joke of the country.
Bud Light sales are down 23.9% to date and are now at risk of losing their status of the country’s #1 brand of beer.
Bud Light’s steep sales drops are showing signs of bottoming out — but the struggling beer brand is still on track to losing its No. 1 status in the US following its disastrous marketing tie-up with Dylan Mulvaney.
Sales of Bud Light plunged 23.9% for the week ended May 27 — slightly better than the 25.7% drop a week earlier and marking the first time that the sales decline didn’t grow worse versus the previous week, according to data from Bump Williams Consulting and NielsonIQ.
Drops for Anheuser-Busch’s other brands — including Budweiser, Michelob Ultra, Busch Light, Natural Light — also saw narrower drops than a week earlier amid a wider backlash against Bud Light and its parent company.
“Perhaps the bottom has been hit and we are seeing a turn-around in performance,” Bump Williams, head of the eponymous consulting firm told The Post.
Anheuser-Busch’s $15 rebate on 18 packs and larger amounts of Bud Light surely boosted sales over Memorial Day weekend, experts said.
The brewer discounted the brand from May 17 through May 31, and shoppers were scooping up $20 cases of Bud Light for $5 or even less in some states, according to reports.