Typically, a lot of beer is consumed during the July 4th holiday in America. This year was no exception, except for one woke company. Compared to last year, Bud Light and other Anheuser Busch products dropped over 20% over the previous year
Bud Light sales suffered a major decline over the July 4th holiday weekend as the boycott against the brand continues, industry data shows.
Bud Light sales plunged by 23.6% in the one week period ending July 8th compared to 2022 levels, according to Nielsen IQ dollar sales data provided to the Daily Caller by Bump Williams Consulting. In the four week period ending July 8th, Bud Light sales dropped by 27.1% as the consumer boycott against Bud Light continues.
Budweiser, another Anheuser-Busch brand, saw a 6.6% drop in sales in the week ending July 8th and a 10.7% drop in the four week period ending July 8th, the sales data shows. Rival beer brands Coors Light and Miller Lite had a 30.2% and 25.3% sales increase in the week ending July 8th. Modelo Especial had a 20.7% uptick in sales for the same time period.
The boycott against Bud Light began in early April after transgender influencer Dylan Mulvaney posted advertisements on social media to promote the brand. Mulvaney, a biological male who identifies as a transgender female, was sent customized beer cans by Bud Light to celebrate one year of being transgender.
Conservatives accused Bud Light of promoting transgender ideology by partnering with Mulvaney, who previously interviewed President Joe Biden about his support for transgender procedures for minors.