When people got triggered over Dylan Mulvaney, I said focus on the woke corporation, not the guy trying to cash in on his “girlhood”. Dylan Mulvaney has made thousands and thousands of dollars since his Bud Light fiasco on a can, and the company has imploded ever since. One more time… This isn’t the fault of Dylan Mulvaney. It’s the fault of Alissa Heinerscheid, the marketing “genius”, the woke soy boy CEO and anyone else who signed off on putting Mulvaney on a can in the first place.
Now, it’s costing Americans their jobs.
Anheuser-Busch InBev is laying off hundreds of employees as it grapples with months of slumping sales for Bud Light.
In a statement, Anheuser-Busch said it is eliminating close to 2% of workers “across every corporate function.” That represents about 380 of AB InBev’s roughly 19,000 employees. The company didn’t give a timeline for when the layoffs will begin.
Sales of Bud Light took a hit after the company designed a marketing campaign in April with social media star and trans rights activist Dylan Mulvaney. Amid calls from some conservatives for a boycott, Bud Light lost its longtime ranking in May as the nation’s best-selling beer, with rival Modelo Especial taking the lead.
In the month ending July 15, Bud Light’s U.S. sales were down 26.5%, while Modelo’s were up 13.5%. Bud Light held a 6.8% share of the U.S. beer market in that period, while Modelo held an 8.7% share.
AB InBev sold $71.5 million worth of Bud Light during the week ending July 16, compared with Modelo Especial which generated $90.3 million in sales that same week. Michelob Ultra came in third with $68.6 million in sales, according to data from sales tracker Circana.