Go woke, go broke. Seems conservatives are finally learning how to stick it to “woke” companies financially just like the left does to companies they think are too “conservative” or “fascist”. The boycott of Bud Light, and the joke Anheuser-Busch InBev has become has cost the company at least $1.4 billion in lost sales, so far. The boycott isn’t over BTW.
The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer.
Anheuser-Busch InBev reported record revenues for 2023 Thursday but said its “full growth potential was constrained” by its U.S. business, where sales were hurt by a boycott of Bud Light over a sponsored Instagram post with Dylan Mulvaney.
In North America, organic revenue, seen as the best measure of operating performance, plunged $1.4 billion last year as beer sales by volume tumbled in the region, primarily due to a decline in Bud Light sales in the United States. Beer makes up the lion’s share of Anheuser-Busch InBev’s revenue.
Bud Light sales tanked after the company’s partnership with Mulvaney last April sparked an anti-trans backlash and calls for a boycott. A tepid response to the controversy from the company also angered LGBTQ+ advocates.