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Planet Fitness already lost $400 MILLION in market value in the last 5 days

Hey look! It’s the Bud Light of health clubs! After Planet Fitness decided to allow dudes into women’s bathroom, their stock has absolutely crashed, losing $400 million in value over just the last five days. This doesn’t even include the mass cancelations, the unrepairable damage they have done to the brand, like Bud Light or the benefit other health clubs will receive from the Planet Fitness boycott and mass cancelations.